To uphold our integrity as Asia’s leading lifestyle brand
To build a sense of community through a customer-centric model that offers people a balanced lifestyle of physical, mental and emotional well-being.
Values = The Pure Path
The Pure Group is Asia's leading lifestyle brand that encompasses six Pure Yoga studios, five Pure Fitness centre and two Pure Dining locations in Hong Kong. There are also two Pure Yoga studios and two Pure Fitness centres in Singapore; two Pure Yoga studios each in Taipei and New York, successfully extending the reach of Pure Yoga outside Asia. The Group currently has over 50,000 clients and employs more than 1,200 staff.
Pure is dedicated to building a sense of community through fitness, yoga and dining, helping people gain a balanced perspective and lead healthier, happier lives.
Pure Fitness brings the best fitness experiences from around the world to its prime locations in Hong Kong and Singapore. Specialty facilities include dedicated boxing and kickboxing spaces, PurMotion Functional Training Station, tactical fitness area, power platform, Polar Cardio GX System, Technogym cardio zone with VisioWeb internet access, Power-Plate, Woodway Curve, Jacob's Ladder, and open functional area in every fitness centre with a complete range of advanced training tools such as Kettlebells, Bulgarian Bags, TRX, ViPR as well as complimentary induction sessions for all new joins. Pure's international team consists of PTA Global certified trainers and passionate instructors who lead over 80 group exercise classes weekly per centre - Polar Cycle, ViPR, TRX Blast, Boot Camp, Kick Boxing, Pole Dancing and Les Mills programmes, as well as Latino Jam, Jazz Funk, Dance Fitness and more.
Pure Yoga is devoted to creating a sanctuary of strength and spirit in the heart of the city, with yoga studios at prime locations in Hong Kong, Singapore, Taipei and New York. Pure Yoga distinguishes itself by providing the highest calibre of teaching, supported by exclusive and premium facilities, offering students the most-rewarding yoga experience with every visit. Pure Yoga celebrates the diversity of yoga styles by offering a wide variety - traditionalists rejoice in Hatha, Ashtanga, Mysore, Yin and Pranayama and Meditation; contemporary practitioners thrive on the likes of Power, Wild Lotus and yoga dance classes; ambitious students relish the personalised pace and programme of Private Yoga. Complementing this premium yoga experience are workshops with guest yoga masters from across the globe, Teacher Trainings, Continuing Education for Teachers programmes, and retreats in idyllic locales that take yoga beyond the studio.
Meet and eat the world. Be gratified by a smorgasbord of globally inspired tastes. Be welcomed by staff from around the world, who seamlessly fuse local hospitality with their own cultural charm. Be engaged by globe-trotting movers and shakers with their diverse backgrounds, talents and personalities. Be mesmerised by an electrifying ambience that evolves with this world city we live in.
World-kissed cuisine. International staff. A clientele of global citizens and an atmosphere of universal charisma.
At Pure Dining, the world is your oyster.
RED Bar + Restaurant at ifc mall in Central is a must-visit venue and is also conveniently close to Pure Fitness. It serves up the best of dining, cocktails, ambience and location. Savour, sip, mingle, romance, party, dance. Do it all, or do just a little. Take your time - it's all wrapped up in the most breathtaking view the city has to offer.
Pure Bar + Restaurant in Kinwick Centre re-defines comfort food with international flavours. An open dining lounge fosters warm group atmosphere for lunch as well as brunch. The buzzing bar is ideal for post-work, pre-dinner and late evening drinks, while floor-to-ceiling French doors provide unobstructed views of central SoHo. For sports enthusiasts, the comfy sports lounge equipped with its own bar is the ideal arena for catching live games and enjoying a drink while cheering your team on. Complimentary Wi-Fi keeps you connected to the world, whether for business meetings or personal surf-the-net time.
Shopping can uplift our mood and reinvigorate us through the power of retail therapy.
Pure Retail offers quality yoga wear and a variety of yoga-related products including DVDs, CDs, books and accessories. The internationally renowned brands carried include Beyond Yoga, Zobha, easyoga. An assortment of stylish fitness gear is also available.